Growing businesses in the desert: Case studies of Australian desert micro, small and medium enterprises

Abstract:

The critical success factors that determine whether businesses survive and thrive in desert areas include: • goals and attitude of the entrepreneur • passion of the entrepreneur • relevant education, knowledge and skills • business skills • family support • understanding the market and market demand • networks and networking • start-up capital • government support • access to information and communication technology (ICT) • management and leadership in the business • business-friendly government policies