Good enough never is: lessons from inspirational businesses in rural Australia

Abstract:

Good Enough Never Is delivers the stories of ordinary rural people who dared to be different and have become out-of-the-ordinary rural entrepreneurs. Rather than being endowed with unique and mysterious qualities, these people have discovered and developed attitudes, behaviours and skills that set them apart from most business operators in rural and remote Australia. Twenty rural businesses are presented here with their stories of trials and tribulations.