Domestic non-visitors image of the Northern Territory

Abstract:

This report summarises the key themes relating to the image of the Northern Territory (with non-visitors), which three independent researchers identified from in-depth interviews conducted in a number of Australian tourist destinations outside of the Northern Territory (NT). The report contains five key sections: 1) a summary of findings, 2) an overview of the industry focus groups used to identify the NT’s domestic competitive destinations, 3) individual reports submitted from each of the independent researchers, 4) an overview of the findings of the three independent researchers and other research, and 5) the implications of these findings.