iOutback(TM): Evaluating the need for an in-vehicle, location-based, two-way information exchange system for travellers in regional and remote areas

iOutback(TM): Evaluating the need for an in-vehicle, location-based, two-way information exchange system for travellers in regional and remote areas Report

DKCRC Working Paper

• Author(s): Catlin, J, Jones, R, Pilgrim, A, Thompson, G
• Published: 2011
• Publisher: Ninti One Limited
• Volume: 77

Link to resource Report broken link

Abstract: Recent research identified the need for the development of a comprehensive in-vehicle information system for independent self-drive travellers (iOutback™) in regional and remote Australia. The purpose of iOutback™ is to facilitate location-based two-way communication between travellers and relevant information providers (destination management organisations, emergency services, local government and/or tourism businesses) in remote destinations. This report looks at the feasibility of such a location-based information system in remote areas and reports on the results of a workshop conducted with stakeholders of a particular remote destination in South Australia – the Oodnadatta Track. A detailed user-needs analysis was conducted with workshop participants to develop a set of userneeds specifications for iOutback™. It is argued that existing technical barriers to improved locationbased communication in remote Australia are likely to be short term. Given the rapid rate of change in communication technologies, the development of new and innovative information systems should be primarily concerned with organising and managing the required information architecture and protocols rather than focusing too much on specifying technological aspects. Following the workshop, a short video was placed online and publicised through interest groups to encourage individuals to respond to an accompanying survey. The results were used to gauge potential users’ perceptions of such a system and to indicate pathways for further development of iOutback™. Overall, the iOutback™ was well received and indicated a demand for a system which would be primarily safety oriented but would also serve to augment current remote travel itineraries. Collectively, the results from the focus group and survey strongly endorse the need and suggest a demand for an iOutback™ form of communication system.

• Urls: http://www.nintione.com.au/resource/NintiOneWorkingPaper_77_iOutbackEvaluation.pdf
• Publisher Location: Alice Springs
• Keywords: tourism, 4WD