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Two Way Governance: Presentation 20
GOAL
The medium term, up to 20 years. It’s
what you’re aiming to do, like setting up
a building business to build the kind of
houses you want in the Vision.
OBJECTIVE
The short-term, five years. It’s the
Vision and Goal broken down into
manageable bits. To set up a building
business, you need to train local people
to be builders. You need cultural input
into housing design…and so on.
STRATEGY
Fitting what you have to do into a
sensible and achievable order. It’s a Big
Picture again: the overall job and how
you will do it.