Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art: Summary of key findings from Masters by Research.
Understanding buyer behaviour in the primary market for Aboriginal and Torres Strait Islander art: Summary of key findings from Masters by Research. Report
- Author(s): Booth, Jessica
- Published: 2014
Abstract: This thesis summary is an output of the Aboriginal and Torres Strait Islander Art Economies Project (AEP), conducted through the Cooperative Research Centre for Remote Economic Participation (CRC - REP). The CRC - REP aims to deliver solutions to the economic challenges facing remote Australia (Ninti One Limited 2013). The AEP is documenting and analysing the complex supply chain connecting producers, agents 1 and consumers of remote area Aboriginal and Torres Strait Islander art, with the goal s of improving opportunities for artists to participate within that supply chain, and increasing its resilience. This summary presents key findings from a two - year AEP study involving buyers and sellers of Aboriginal and Torres Strait Islander art. The study documents: 1. the profiles and purchase preferences of buyers in the lower and middle price tiers (defined by the AEP as products sold for between $500 and $5,000) of the primary market – the market into which an artwork is sold for the first time 2. dominant purchase criteria among those buyers 3. their awareness levels and perceptions of a range of industry issues , particularly those relating to provenance and supply chain transparency. This summary is intended as a resource for project stakeholders, including artists, agents, government bodies and buyers themselves.
- Urls: http://www.nintione.com.au/resource/Summary_BuyerBehaviourPrimaryMarketAboriginalTorresStraitIslanderArt_KeyFindings.pdf Available from
- Publisher Location: Alice Springs