The use and benefits of ebusiness to Aboriginal and Torres Strait Islander art centres in 2014

The use and benefits of ebusiness to Aboriginal and Torres Strait Islander art centres in 2014 Thesis

Southern Cross Business School

  • Author(s): Bendor, Iris
  • Published: 2014
  • Publisher: Southern Cross University
  • Volume: Bachelor of Business

Abstract: An increasingly large number of people and organisations are using the internet to conduct business. While the literature highlights the benefits of digital innovation in the wider industry, little is known about how effective ebusiness practices are in the context of Aboriginal and Torres Strait Islander art centres. This thesis identifies the knowledge gaps in the field of ebusiness in Aboriginal and Torres Strait Islander art centres. The objective guiding the thesis research is: To determine how ebusiness is being used in, and whether it is beneficial to, Aboriginal and Torres Strait Islander art centres. A literature review is undertaken to explore current ebusiness models and assess the benefits and opportunities, as well as drawbacks and barriers of ebusiness in the wider industry. The literature on engagement of small and medium-sized enterprises with ebusiness is examined, and current uses of ebusiness in Aboriginal and Torres Strait Islander art centres are investigated. Primary research for this thesis involved a multi-case study approach. Eight art centres with advanced ebusiness practices, a location in remote Australia and a willingness to participate in research were identified. In-depth interviews were conducted with nine Aboriginal and Torres Strait Islander art centres staff members to gain the data and insights needed to address the research objective. Five key ebusiness themes emerged from the literature review and classified the interview data: Strategy, digital marketing, resources, website, and user-generated content (UGC) platforms. Most research participants indicated that ebusiness was important to them, although only minimal sales were estimated to be created online. While some art centres reported being challenged to stay abreast of the rapid technological shifts, customers’ feedback to staff members about the art centres’ ebusiness was perceived as supportive and encouraging. This thesis research provides a set of key ebusiness success factors for Aboriginal and Torres Strait Islander art centres, especially those that are remotely located. This information enables organisations in this sector to enhance their use of digital and non-digital resources to improve their marketing communications, revenue streams, customer satisfaction and organisational performance.

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Suggested Citation
Bendor, Iris, 2014, The use and benefits of ebusiness to Aboriginal and Torres Strait Islander art centres in 2014, Volume:Bachelor of Business, Thesis, viewed 16 August 2022, https://www.nintione.com.au/?p=2626.

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