Abstract: Relatively small and remote destinations such as the Northern Territory rely heavily on public–private sector cooperation for a large range of marketing and planning activities. Destination organisations generally see it as part of their role to enhance collaborative partnerships related to such activities, but are concerned about the representativeness, inclusiveness and sometimes weak levels of participation in such ventures. Collaboration can be defined as ‘a process of joint decision making among key stakeholders of a problem domain about the future of that domain’. It means working together and may involve joint activities. This report had as its primary objectives: • To determine the factors that hinder and/or foster collaboration between tourism and/or non-tourism businesses • Identify the respondents’ perceptions of: - Costs - Benefits - Risks - Current barriers, and potential actions to encourage collaboration between tourism and/or non-tourism businesses • The information is then used to identify gaps, future opportunities and possible directions for collaboration in regional areas.
Notes: ISBN 9781921521973 9781921521980