Targeted messages on TV screens in remote Indigenous communities

Targeted messages on TV screens in remote Indigenous communities Conference Paper

Sustainability of Indigenous Communities Conference

  • Author(s): Maurice McGinley, Tony Eyers, Andrew Turk, Daniel Franklin, Daniel Featherstone
  • Published: 2006
  • Publisher: Murdoch University

Abstract: This paper describes a research project to enhance the viability of remote Indigenous communitiesthrough culturally-appropriate use of information and communications technologies (ICT). Theproject investigated the use of community rebroadcast TV infrastructure for new low costcommunications services. A key part of the project was establishment of trusting relationshipswith the Ngaanyatjaara Lands communities of Irrunytju and Kanpa. Community members,administrative staff, and external service providers were involved in investigations into currentcommunication problems and potential solutions. A working prototype of a messaging systemusing satellite broadcasting infrastructure to send multimedia messages to TV sets within remotecommunities was developed and evaluated. Such a system could be used by government agenciesor remote communities themselves to deliver messages about visitors to the community (e.g.health workers), emergencies (e.g. bushfire); cultural business, sporting events, etc. The expectedoutcomes of such a system are increased social capital within the region, developed through moreefficient and effective communication, leading to enhanced viability and sustainability of remotecommunities.

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Suggested Citation
Maurice McGinley, Tony Eyers, Andrew Turk, Daniel Franklin, Daniel Featherstone, 2006, Targeted messages on TV screens in remote Indigenous communities, Conference Paper, viewed 13 June 2024, https://www.nintione.com.au/?p=4694.

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