Abstract: Vermejo Park Ranch is the largest of several ranching properties owned by billionaire philanthropist R. E. “Ted” Turner. By his design, its mission is to balance ecological sensitivity and economic sustainability using native species. The property manager and employees at Vermejo Park have taken this challenge seriously and now utilize an integrated approach to attain the dual objectives of conservation and cash flow. The centrepiece of this effort is a management tool and process that addresses the underlying ecological condition and history as well as the site potential and looks to influence natural processes to promote better nutrient cycling, water infiltration and flow, and target species dynamics. This presentation provides an overview of the natural resource context and challenges and current management efforts underway as well as a brief introduction to the Land Enterprise Economic Health Analysis used to preserve both environmental values and operating profits.