Abstract: This paper presents a range of information, ideas and questions about the current mechanisms for supplying bush-harvested bush tomatoes to the marketplace via the Outback Spirit value chain. It examines the nature of participation of actors in this chain using Netchain Analysis, and discusses ideas for improving the effectiveness of the chain. The paper identifies issues of power asymmetry related to resource flows, information sharing and knowledge creation and their importance as factors in the effectiveness of the chain. The paper also highlights the importance and impact of inter-cultural settings and particularly their impact on participation of marginalised members of the chain. It does this in light of both international supply chain development literature and by presenting a Weberian perspective on rationality for economic participation. Finally, the paper proposes options that could be considered in further developing this chain.