Abstract: Agriculture has become relatively less important in some areas but remains an economic mainstay in other regions. This report starts to examine how people see the contemporary place of agriculture 2 in rural areas and communities. This would then provide the basis for more comprehensive survey work. There are four sets of findings in this report: - A summary of a survey of attitudes to agriculture amongst the general population; - A summary of a survey of attitudes to different types of land use in rural areas, also amongst the general population; - A survey of delegates to the 2013 SEGRA Conference in relation to the roles of agriculture in regional economies; and - A brief summary of some discussions and presentations in a session at the 2013 SEGRA conference on regional development.