Abstract: There are significant economic and environmental issues impacting on the short and long term viability of family-run breeding enterprises in the Queensland Gulf. Falling cattle prices and increased business costs threaten the social and financial well-being of many beef producers. Set stocking and overgrazing combine to reduce native 3P (productive, palatable and perennial) grass frequency and herd produc-tivity. The Ryan family on Greenhills Station at George-town in the Queensland Gulf embarked on a 5 year water and fencing infrastructure development program aiming to improve pasture utilisation, land condition and long term carrying capacity.