Abstract: In recent months, national and international awareness of the existence of a feral camel population in central Australia has grown dramatically. In part, this is due to the circulation in the mass media of images showing hundreds of camels converging on Kaltukatjara, an Aboriginal settlement in the Northern Territory (NT), and the accompanying criticism of proposals to reduce the population by aerial culling. Although apparently in jest, CNBC America finance news anchor Erin Burnett labelled Prime Minister Kevin Rudd a ‘serial killer’ for condoning the culling. In response, sections of the animal welfare lobby took up Burnett as a poster girl for her stance against camel killing. Ironically, Burnett was not against killing camels for consumption, but was opposed to their being slaughtered and not used for meat.