Abstract: · Negative stereotypes about the extractive industries constitute a cultural risk for operations, damage good-doers, and discourage other companies from imitating them. · The pursuit of a social license to operate does not address such cultural risk while that of a cultural license to operate does. · To achieve the latter, a broad set of instruments are available from the creative industries. · Business associations, ministries of mining and energy, bilateral cooperation agencies and trade representatives can help with the pursuit of a cultural license to operate. · Obtaining it does not release extractive companies from upholding international social and environmental standards