Abstract: In response to widespread and increasing criticism, the mining industry has started to pay serious attention to its environmental and social impacts. This has recently manifested itself in the formulation of corporate social responsibility (CSR) policies and strategies and a proliferation of CSR, environmental, sustainability and community reporting. Several brief case studies are used to illustrate the issues and conflicts that arise between mining company operations and the environment and community, and how these have led to the development of corporate strategies to deal with environment and community issues. The paper then examines mining company reports, revealing the language and constructs used by the mining industry to frame its responsibility to the environment and community and role in possible conflicts. Companies need to better understand the complex nature of the communities in which they operate in order that suitably tailored strategies are developed.