Chapter 7: The art of online marketing: linking remote Aboriginal artists with global markets.

Chapter 7: The art of online marketing: linking remote Aboriginal artists with global markets. Book Section

Marketing strategy: Casebook (accompanies Marketing Strategy Pack)

• Author(s): Acker, T.
• Secondary Author(s): Lee A., Edwards M.
• Published: 2013
• Publisher: Cambridge University Press

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Abstract: With a matching structure and topical emphasis, the accompanying Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations and to implement strategies to overcome them. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies.

• Urls: http://www.cambridge.org/tv/academic/subjects/management/sales-and-marketing/marketing-strategy-pack, http://trove.nla.gov.au/work/190008346?q=+Marketing+Strategy+Pack&c=book&versionId=206861867