Chapter 12: Marketing in unstable times: New Aboriginal art and enterprise.

Chapter 12: Marketing in unstable times: New Aboriginal art and enterprise. Book Section

Marketing strategy: Casebook (accompanies Marketing Strategy Pack)

  • Author(s): Acker, T.
  • Secondary Author(s): Lee A., Edwards M.
  • Published: 2013
  • Publisher: Cambridge University Press

Abstract: With a matching structure and topical emphasis, the accompanying Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations and to implement strategies to overcome them. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies.

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Suggested Citation
Acker, T., 2013, Chapter 12: Marketing in unstable times: New Aboriginal art and enterprise., Book Section, viewed 16 August 2022, https://www.nintione.com.au/?p=2950.

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