Capricornia: An atmosphere of ‘Otherness’
Capricornia: An atmosphere of ‘Otherness’ Book Section
Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
- Author(s): Pforr, Christof, Volgger, Michael
- Secondary Author(s): Michael, Volgger, Dieter, Pfister
- Published: 2019
- Publisher: Emerald Publishing Limited
- Volume: 16
- ISBN: 978-1-83867-070-2, 978-1-83867-071-9/1871-3173
Abstract: Isolation, large distances and geophysical adversities have influenced common perceptions, and with this have reinforced Northern Australia’s (aka Capricornia’s) image as a difficult and unattractive environment. This representation of ‘otherness’ often is contradicted by the fascination of tourists during their temporary encounter with the ‘North’ and its atmosphere. They appreciate its natural beauty and culture, which in their imagination represents the ‘real’ Australia. Thus, the region’s atmosphere is constructed by aesthetic values defined through social and cultural sensemaking of the place. This chapter explores the atmosphere of northern regions of Australia by adopting a historical, geographical and imaginative perspective to better understand the perceptions that define and distinguish the region from the rest of Australia. Through an auto-ethnographic account of travelling along the Gibb River Road in Western Australia’s Kimberley region, the authors accentuate the atmospheric dichotomy and inbuilt contradictions of tourists’ contemporary quest for ‘otherness’.
- Urls: https://doi.org/10.1108/S1871-317320190000016027
- Keywords: Atmosphere, Gibb River Road, Northern Australia, otherness, remoteness, tourism destination