Abstract: This study compares remote campers' preferences for campsite attributes along the Ningaloo Reef coast, Western Australia. The foundation of this study is drawn from Schafer's (1969) study which argues that the 'average' camper does not exist. Consequently, this paper tests the hypothesis that preferences of campers concerning campsite attributes have significant differences between management regimes. Methods comprised self-completed visitor questionnaires, of which 735 were returned and analysed. The findings indicate that there two levels of campsite attribute preferences are present. The first are preferences common to all campers, which reflect the remote regions' wilderness-experience camping style. The second represent differences between camping 'Clusters', which in turn identify different groups of campers with different needs and expectations.