AMP.NATSEM Income and Wealth Report 17 – Generation whY?

AMP.NATSEM Income and Wealth Report 17 – Generation whY? Report

  • Author(s): Rebecca Cassells, Ann Harding
  • Published: 2007

Abstract: The 17th AMP.NATSEM report examines the social, spending and saving habits of Generation whY? – so called because this is the generation the rest of us probably understand the least. The term typically used for those born between 1976 and 1991. They have been described as frivolous, called the “me generation”, labelled as spoilt and overprotected – as an ambitious generation, constantly in search of instant gratification, but not expecting to work hard for it. But is this fair and are they really that different to their Baby Boomer parents, or their predecessors, Gen X? What, if any, has been the impact on this generation of a greater emphasis on equality in society and in particular the workplace? The information in this report draws from an extensive range of statistical surveys comparing Gen Y in 2004 to their predecessors, Gen X, at the same age in 1989.

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Suggested Citation
Rebecca Cassells, Ann Harding, 2007, AMP.NATSEM Income and Wealth Report 17 – Generation whY?, Report, viewed 15 July 2024,

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