Abstract: The National Rangeland NRM Alliance (The Alliance) is a collaboration of 14 rangelands natural resource management bodies representing some 81 per cent of Australia’s landmass. The Alliance is leading the development of the Australian Rangelands Initiative (ARI) to highlight the importance of productive and resilient rangelands. The ARI is a collaboration with rangeland organisations, agencies, land managers and interest groups working together to ensure the ARI encompasses national issues. The ARI targets two key result areas. 1. Building the national rangelands agenda to create awareness of the importance of Australia’s rangelands and a commitment to implement the ‘National Principles for Sustainable Resource Management in the Rangelands”. 2. To demonstrate how this can be achieved by targeting groundcover as a driver of soil leaving the landscape, biodiversity and carbon storage.